Blank Rome’s annual “Partner and Principal Retreat” allows partners from across the country to reconnect with colleagues and clients to examine the state of their industry, firm, and institutionalize business practices. Argonaut Productions was approached to cover the weekend in a short film to be shown at the event’s conclusion, capturing and reinforcing the team-building, energy, and excitement of the retreat.
Our team had 48 hours to create a media piece that took into consideration the retreat’s constant and varied schedule. Client panels, keynote speakers, and a multitude of recreational and social events had to be distilled into a cohesive film. Originally envisioned as a highlight reel of retreat activities, it immediately became apparent to us that in order for this piece to deliver its full impact, it was critical to capture the voices and perspectives of the attendees.
Working closely with the marketing / communications and HR teams at the firm, Argonaut identified the key events and personalities important to the film’s mission.
We then organized these needs into a comprehensive shooting schedule and began to refine and isolate the messaging into three themes:
- Convey the energy of the weekend, and the firm’s internal culture
- Value of keynote speakers and client panel to business development
- Reinforcement of retreat as a beneficial framework to partner and client engagement
As an added challenge we needed to find time to edit.
By creating an onsite editing studio, our team was able to shoot and edit footage concurrently, streamlining the process to comply with the rigorous timeline of this event. We created custom animations and transitions ahead of time in order to add production value and structure.
In addition, the client had the opportunity to approve visual messaging and get a peek at the overall concept in advance.
(We are proud to announce, that after 22 hours of continuous editing allowing multiple client revisions, we delivered the finished product with enough time to enjoy a cup of coffee and preview the film on the big screen with the IT and marketing team.)
At the weekend’s culmination, the film provided a way for the participants to walk out of the closing remarks (many with suitcases in hand) with a purposeful narrative of their firm and its direction, as told by their friends, colleagues, and partners.