The Palm Beach County Food Bank asked LionMaus and Argonaut Productions to create a promotional video to support their participation in the one-day online giving event, The Great Give. The video had to be compelling enough to stand out in a sea of non-profit messaging.
Using hidden cameras, we filmed children asking diners at a local Farmer’s Market for food. Every single person approached offered to share their meal or buy the child something to eat. Our campaign aimed to remind viewers that just because a child isn’t standing in front of you, it doesn’t mean they don’t need your help. The video was launched with a social media campaign and paired complementary email and direct mail messaging.
The result? The video was picked up by media outlets ranging from Huffington Post to The Daily Mail (UK), as well as major network affiliates in the food bank’s local market, resulting in over 100k measurable views. The Palm Beach County Food Bank had its most successful one-day fundraising event and reached tens of thousands of new supporters. Watch the video here.