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The Power of Stories and Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.argoprod.com/golden-fleece-blog/scene-or-scene-the-power-of-place-in-visual-storytelling-for-mission-driven-marketing monthly 0.5 2021-12-08 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/5a28675b-20c1-4d11-b07e-a8d31d4bc15e/Dramatic+Demonstration+of+Proof.jpg Golden Fleece Blog - Scene or “Scene”: The Power of Place in Visual Storytelling for Mission-Driven Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/682f24ff-72e5-447c-8e64-b28ca2b6738f/Scene+%232.jpg Golden Fleece Blog - Scene or “Scene”: The Power of Place in Visual Storytelling for Mission-Driven Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/a78cd72c-4c1a-48e2-84b6-ff6d801c750e/Hobbit+Hole.jpg Golden Fleece Blog - Scene or “Scene”: The Power of Place in Visual Storytelling for Mission-Driven Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/81d9caee-e5d2-4bd2-b367-f5b8af205bfb/Castle.jpg Golden Fleece Blog - Scene or “Scene”: The Power of Place in Visual Storytelling for Mission-Driven Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.argoprod.com/golden-fleece-blog/the-point-and-the-path-suspense-in-storytelling-for-mission-driven-marketing monthly 0.5 2021-11-10 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/4b4a0dd1-0a21-47df-8800-25059b51644c/Different+Rules.jpg Golden Fleece Blog - The Point and The Path: Suspense in Storytelling for Mission-Driven Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/c131ba7b-a2e7-4a12-a8ad-9135ba80bcf5/Leadership.jpg Golden Fleece Blog - The Point and The Path: Suspense in Storytelling for Mission-Driven Marketing - Make it stand out Argonaut Productions, Visual Storytelling, Video Storytelling, Mission-Driven Marketing, Mission Driven Marketing, Leadership Story https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/4c81252e-2193-409b-8321-ce9115b305fe/Suspension+Bridge.jpg Golden Fleece Blog - The Point and The Path: Suspense in Storytelling for Mission-Driven Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/e721733c-c4b3-4c84-b9da-8667d24bea3b/The+Path.jpg Golden Fleece Blog - The Point and The Path: Suspense in Storytelling for Mission-Driven Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/29adac0b-a361-49df-a05a-e029286ce472/Psychology.jpg Golden Fleece Blog - The Point and The Path: Suspense in Storytelling for Mission-Driven Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/fe6ca940-1a17-478d-819e-bd75c1399891/Psychology+%232.jpg Golden Fleece Blog - The Point and The Path: Suspense in Storytelling for Mission-Driven Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/b113c915-31bd-4a6c-84d8-26bf7c98532d/Storytelling.jpg Golden Fleece Blog - The Point and The Path: Suspense in Storytelling for Mission-Driven Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.argoprod.com/golden-fleece-blog/humanity-and-heroism-in-nonprofit-storytelling monthly 0.5 2021-10-14 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1633539385248-GSFEYBMK7IQAPF5FPO2Y/Sam+Vimes.jpg Golden Fleece Blog - Humanity and Heroism in Nonprofit Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1633539806382-ESFEUXRBWM1PREM0OG6L/YLD_Gigi.jpg Golden Fleece Blog - Humanity and Heroism in Nonprofit Storytelling It's easy to paint your organization as the hero. It’s efficient to paint your donors as heroes. It’s more realistic to tell the version of the story that shows an audience that it takes everybody to make a difference. That’s what we shoot for when we work on a video storytelling project. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1633539681631-MJ9FWZYJ3KYCQ0N6T1KO/Outdoor+Interview.jpg Golden Fleece Blog - Humanity and Heroism in Nonprofit Storytelling If you want donors to donate, you should tell a story that emphasizes the heroic impact of supporting your cause. If you want donors to see your organization as the guide who provides what they need to make an impact, you should tell a story that emphasizes your role. If you want to tell the whole story, you need to think about the difference between Terry Pratchett and Don Quixote. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1633538989952-E7RITASNQ6R3HDZ2TXPF/StoryBrand.jpg Golden Fleece Blog - Humanity and Heroism in Nonprofit Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1633539867817-5Z9GVWISSYZ8S96RYJJ7/Interview.jpg Golden Fleece Blog - Humanity and Heroism in Nonprofit Storytelling - Make it stand out Argonaut Productions, Video Storytelling, Mission Driven Marketing https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1633539034365-YZH1CWTU6V5XCUR38SA6/Virtual+Event.jpg Golden Fleece Blog - Humanity and Heroism in Nonprofit Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1633538736224-JT3TQ21P93JRGE6ST60S/YLD.jpg Golden Fleece Blog - Humanity and Heroism in Nonprofit Storytelling - Make it stand out Argonaut Productions, Video Storytelling, Mission-Driven Marketing https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1633539096257-FKT8ASDN54WDVHANR2SU/Seated+Interview.jpg Golden Fleece Blog - Humanity and Heroism in Nonprofit Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1633538678997-BYJNC5LOWLJ926YT4TBA/Cartoon.jpg Golden Fleece Blog - Humanity and Heroism in Nonprofit Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1633539136880-ZFA3E9ZGWORK4J7W4B8Y/Don-Quixote..jpg Golden Fleece Blog - Humanity and Heroism in Nonprofit Storytelling If the stories that you tell present an unrealistic view of the world, your audience just might end up tilting at windmills. 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Using Impact Videos to Boost Nonprofit Fundraising https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1620065135387-340IFMBF60S2ALYSIJY6/Blog+%238_Small+Business-Big+Impact.jpg Golden Fleece Blog - Using Impact Videos to Boost Nonprofit Fundraising https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1620065614130-PP9BM0TEOO8LZ9SPDVMT/Blog+%238_Success.jpg Golden Fleece Blog - Using Impact Videos to Boost Nonprofit Fundraising https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1620065617221-X3GGGULV4OH5F3N9TFWR/Blog+%238_Here+To+Help.jpg Golden Fleece Blog - Using Impact Videos to Boost Nonprofit Fundraising https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1620065703103-Z0P0GQV1TSZZ0RJ1DK70/Blog+%238_Success+Roadmap.jpg Golden Fleece Blog - Using Impact Videos to Boost Nonprofit Fundraising https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1620065350465-ALNESSJC2LH4F0F6BHP5/Blog+%238_World+Is+Watching.jpg Golden Fleece Blog - Using Impact Videos to Boost Nonprofit Fundraising https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1620064956699-Z5S9ZAJGEHK0VX2OA9UX/Blog+%238_Measure+Impact+%232.jpg Golden Fleece Blog - Using Impact Videos to Boost Nonprofit Fundraising https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1620065814520-34R04VAN3PLLRODRFCA5/Blog+%238_CTA.jpg Golden Fleece Blog - Using Impact Videos to Boost Nonprofit Fundraising - Our process moves from initial consultation to a discovery session that results in a project roadmap. If you’re trying to make the most of a tight budget, the project roadmap gives you expert advice on how to get it done with what you have. If you have a bigger budget to work with, we can handle production and promotion to take the guesswork out of getting the results you want and need. Contact Us Today to Get Started https://www.argoprod.com/golden-fleece-blog/become-a-better-brand-storyteller monthly 0.5 2021-06-12 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1618665876297-OEAKTK4Z3ULRB1A75GA9/Bog%252B%2525237_AIDA%252BModel.jpg Golden Fleece Blog - Become A Better Brand Storyteller Argonaut Productions, Video Storytelling, Become A Better Storyteller https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1618665340595-FU46TCNXO3LVSEC6B6AN/Blog+%237_Purpose.jpg Golden Fleece Blog - Become A Better Brand Storyteller Argonaut Productions, Video Storytelling, Become A Better Brand Storyteller https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1618665554386-2HCHATU5H2B5X8V8QKZ6/Blog+%237_Brain+Activity.jpg Golden Fleece Blog - Become A Better Brand Storyteller Argonaut Productions, Video Storytelling, Become A Better Storyteller https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1618664813958-0A0WSN83WXLJCM9P4G9U/Blog+%237_Storytelling.jpg Golden Fleece Blog - Become A Better Brand Storyteller Argonaut Productions, Video Storyteller, Become A Better Brand Storyteller https://www.argoprod.com/golden-fleece-blog/visual-storytelling-for-mission-driven-marketing monthly 0.5 2021-06-12 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617883005446-NZCHSCRCQYL0KP507JLC/Blog+%236_Human+Brain.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing - When You Start With Why You Connect on an Emotional Level https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617881699133-GJOEJ0V3ODMFP5S72HO1/Blog%252B%2525236_Mission%252BStatement.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing - Your organization’s mission statement focuses attention on your purpose, aim, and goals. These elements are the WHY that drives WHAT you do and HOW you do it. Argonaut Productions, Video Storytelling, Mission Statement https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617882645123-G0BB34NSDRULLGZNSFNU/Blog+%236_Quality+Over+Quantity.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing - 3. Measure Quality Over Quantity: Some of your marketing numbers will tell you how big your audience is. Other numbers help you understand what your audience does. Views are great, but shares, click-throughs, sign-ups, donations, and other actions that actually move the needle matter more. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617883252839-ZE65FYKVNYDZ6KSDWGX5/Blog+%236_ROI.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing Argonaut Productions, Video Storytelling, Mission-Driven Marketing, ROI https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617883349333-2BOOTNEZ1N8ZCOJZ2ZX3/Blog+%236_Bottom+Line.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing Argonaut Productions, Video Storytelling, Mission Driven Marketing, Bottom Line https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617882924728-NQS030KKE68AUTMQX551/Blog+%236_Golden+Circle.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing - Simon Sinek’s Golden Circle https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617882415790-AOJ7WI629XZWZ8RQ65U5/Blog+%236_Storytime.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing - 1. Tell A Story: The first test that mission-driven marketing has to pass is authenticity. As the folks at Spacious put it, “nobody likes a fraud”. How you tell your story, where you put the focus, and how you reach out to your audience are all key to establishing your organization as one that deserves your supporters’ faith and loyalty. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617882119730-X3Q3HTHIOO6XXZBJL6VQ/Blog%2B%25236_Start%2BWith%2BWhy.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing - There’s a lot of room for diversity and differences in the spaces between philosophy, strategy, and specific marketing tactics. What a mission-driven organization can look like is as varied as the organizations and the missions that have embraced this approach. Still, at a basic level, all mission-driven organizations will have three things in common. · In a mission-driven organization, every member of the team knows and understands the mission and vision. They know how to apply them in the work that they do. · Mission-driven organizations put the mission at the center of their decision-making processes. · Mission-driven organizations make stakeholders the focus of the stories they tell. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617882526128-TG1NDCCM29NSDI8XWVM5/Blog+%236_Connect+With+People.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing - 2. Connect with People who Align with your Mission: Mission-driven marketing connects you with audiences who share your values. Figuring out where you can find them on the web, social media, and in real life is essential to plotting the course of your campaign. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617881934550-O82LD2DEAZMER35G2WYZ/Blog+%236_Mission+Brainstorm.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing Argonaut Productions, Video Storytelling, Mission Driven Marketing https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617882761508-ZN4CO0TX1D3MV2YF0D5M/Blog+%236_Long+Haul.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing - 5. Make Sure You’re in it for the Long-Haul: We already talked about the “authenticity” test. One way to prove and demonstrate authenticity is through consistency. The commitments you make in your organization’s mission are long-term goals. If your marketing chases every trending hashtag on Twitter, audiences will notice. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617882703523-U0PXK8GNCVTF8ROUIFIX/Blog+%236_Choose+Friends+Wisely.jpg Golden Fleece Blog - Visual Storytelling for Mission-Driven Marketing - 4. Choose Your Friends Wisely: We mentioned the Komen/KFC example earlier. In mission-driven marketing, it’s important to choose partners and pals that share your priorities and reinforce your commitments. https://www.argoprod.com/golden-fleece-blog/what-is-cause-marketing monthly 0.5 2021-06-12 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617279961761-BA31XMT05LFVFSH4C364/Blog+%235_Handshake.jpg Golden Fleece Blog - What Is Cause Marketing? Cause-Related Marketing Does Best When The Partnership Makes Sense https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617280717333-DCZIMHH8LV6RYY02Q713/Blog+%235_Spread+The+Word.jpg Golden Fleece Blog - What Is Cause Marketing? A Cause That Matters Cuts Through The Noise https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617281129717-BVIY0I8QMYUJZ3B3ZB7H/Blog+%235_Let%27s+Go.jpg Golden Fleece Blog - What Is Cause Marketing? We’re Ready! Are You? https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1617280072385-JKIQ2TRQL6014SQERBU2/Blog+%235_Thumbs+Up.jpg Golden Fleece Blog - What Is Cause Marketing? Cause Marketing is Seen as a Worthwhile Strategy by over 95% of Marketers https://www.argoprod.com/golden-fleece-blog/video-storyteller-or-production-company-which-one-is-right-for-you monthly 0.5 2021-06-12 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1616673586433-OF4XG7TGA6WUYD1XUMML/Blog+%234_Camera_1.jpg Golden Fleece Blog - Video Storyteller or Production Company: Which One Is Right For You? Argonaut Productions, Video Storytelling, Discovery Process https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1616673744771-79A1YUM1PX5ZCJ13ZOXN/Blog+%234_Social.jpg Golden Fleece Blog - Video Storyteller or Production Company: Which One Is Right For You? Argonaut Productions, Video Storytelling, Social Media Marketing https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1616673799680-EVK3B43SZQZRCSXVM4QB/Blog+%234_Camera_2.jpg Golden Fleece Blog - Video Storyteller or Production Company: Which One Is Right For You? Argonaut Productions, Video Storytelling, Video Production Agency https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1616673682858-QF9W0ND9JGXM5FGP041E/Blog+%234_Results.jpg Golden Fleece Blog - Video Storyteller or Production Company: Which One Is Right For You? Argonaut Productions, Video Storytelling, Discovery, Design, Delivery https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1616673287614-4XR22A2TP657Z84X9SH6/Blog+%234_Chart+%231.png Golden Fleece Blog - Video Storyteller or Production Company: Which One Is Right For You? https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1616673292382-L8DG1A86SM4WEW14CRVL/Blog+%234_Chart+%232.png Golden Fleece Blog - Video Storyteller or Production Company: Which One Is Right For You? https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1616673119563-GDS2SO3V7B1HAP897BHY/Blog+%234_Chart+%233.png Golden Fleece Blog - Video Storyteller or Production Company: Which One Is Right For You? https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1616673134541-DXV7EP4FKOHO05LLK00S/Blog+%234_Chart+%234.png Golden Fleece Blog - Video Storyteller or Production Company: Which One Is Right For You? https://www.argoprod.com/golden-fleece-blog/digital-storytelling-for-nonprofit-social-media monthly 0.5 2021-06-12 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614864581232-YEIEF2G5KRMJW7U1FM50/Stories+Matter.jpg Golden Fleece Blog - Using Digital Storytelling for Non-Profit Social Media Argonaut Productions, Video Storytelling, Amplify Your Message, Stories Matter https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614865164379-JU9T0COJM2QXOGJ9OS2Y/Social+Media+Grid.png Golden Fleece Blog - Using Digital Storytelling for Non-Profit Social Media https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614864758772-DW3QBFVAOANWFHJ61NF5/Words+Have+Power.jpg Golden Fleece Blog - Using Digital Storytelling for Non-Profit Social Media Argonaut Productions, Video Storytelling, Amplify Your Message, Words Have Power https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614864826721-XUWM4XG5KR1A86CR33NH/What%27s+Your+Story.jpg Golden Fleece Blog - Using Digital Storytelling for Non-Profit Social Media Argonaut Productions, Video Storytelling, Amplify Your Message, What’s Your Story? https://www.argoprod.com/golden-fleece-blog/what-is-visual-storytelling monthly 0.5 2021-06-12 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614173486207-5JGERLJAO6QW4ZDY0XWF/Discover.jpg Golden Fleece Blog - What is Visual Storytelling? Start With Your WHY to Discover Stories Worth Telling . . . https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614171907129-723OB72GOFY06QV6LF42/Custom+Image_Digital+Content+and+Storytelling.jpg Golden Fleece Blog - What is Visual Storytelling? - Argonaut Productions, Video Storytelling, Amplify Your Mission, Digital Content, Visual Storytelling https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614171932634-Z71NECFDK2KXUDNZA2U4/Custom+Image_Pirate+Story.jpg Golden Fleece Blog - What is Visual Storytelling? - Argonaut Productions, Video Storytelling, Amplify Your Message, Visual Storytelling https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614171500972-0IO88QNKQWC94XR9DQQZ/Professional+Photo.jpg Golden Fleece Blog - What is Visual Storytelling? A Professional Photo Shoot Can Be A Great Investment in Your Brand Story https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614172599302-20FHEC95UKQ7XHPU7J41/Doodly.jpg Golden Fleece Blog - What is Visual Storytelling? - Animation Software gives visual storytellers a tool that is: Argonaut Productions, Video Storytelling, Amplify Your Message, Visual Storytelling, Animation Software https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614173601140-27ORQNAZZ1SB3Y495PXR/Design.jpg Golden Fleece Blog - What is Visual Storytelling? Narrative Structures Mean Visual Storytellers Never Have to Reinvent the Wheel . . . https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614171127860-2E0MPWHOO4Y8QE42D3OL/Neuroscience.jpg Golden Fleece Blog - What is Visual Storytelling? - Our eyes process information between 10 and 1,000 times faster than our other senses. Argonaut Productions, Video Storytelling, Amplify Your Message, Neuroscience of Visual Storytelling https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614172783713-5VWVTTOCNXLL7JTONY0K/Toonly.jpg Golden Fleece Blog - What is Visual Storytelling? - Create anything that you can imagine. Argonaut Productions, Video Storytelling, Amplify Your Message, Visual Storytelling, Animation Software https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614172078193-0XRTO3SOPYMZVR9IJPIM/Graphs.jpg Golden Fleece Blog - What is Visual Storytelling? - Graphs or charts are easy to put together with in-house technology that every business has. Argonaut Productions, Video Storytelling, Amplify Your Message, Visual Storytelling, Graphs https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614172300126-H5TM065NI9VLTG2O7PXU/Charts.jpg Golden Fleece Blog - What is Visual Storytelling? Chart a Course to Stronger Connections By Telling Audiences Your Story Through Visual Narratives. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614173055057-OG9C5BAHCVWH4QW3YLMF/Video.jpg Golden Fleece Blog - What is Visual Storytelling? - Animations and videos are shareable. They can link different elements of your organization’s message together. Sites like YouTube and Vimeo have made video marketing the norm—even for small businesses with limited budgets. Argonaut Productions, Video Storytelling, Amplify Your Message, Visual Storytelling, Video, Video Production https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614169936522-YM5T5AKXDLDL97FDHZDN/Power+of+Visual+Content.jpg Golden Fleece Blog - What is Visual Storytelling? Combine the power of storytelling with great visual content to amplify your message. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614170932656-QTSWW6I17T7Q1NRTMO1O/Philosophy.jpg Golden Fleece Blog - What is Visual Storytelling? - Susanne K. Langer believed that “pictures and stories are the mind’s stock-in-trade”. Argonaut Productions, Video Storytelling, Amplify Your Message, Philosophy of Visual Storytelling https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614171689953-HD596VU6INDHOSMII3I6/DIY+Photography.jpg Golden Fleece Blog - What is Visual Storytelling? Candid shots of your team in action can be taken with smartphones to supply a steady stream of visual content that is perfect for social media and blogs. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614170575845-M06DC263XE4WC7CJR4Z6/Social+Media+Icons.jpg Golden Fleece Blog - What is Visual Storytelling? - Twitter TikTok YouTube Argonaut Productions, Video Storytelling, Amplify Your Message, Visual Storytelling https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614172459680-OW9XNYJPB7J76M7Z88JE/infographic.jpg Golden Fleece Blog - What is Visual Storytelling? - A well-done infographic is an effective way to tell a visual story. Argonaut Productions, Video Storytelling, Amplify Your Message, Visual Storytelling, Infographics https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1614173837858-GJINASSALDCF7LFEC45D/Delivery.jpg Golden Fleece Blog - What is Visual Storytelling? Tell Your Story Where and When Your Audience is Ready to Listen . . . https://www.argoprod.com/golden-fleece-blog/crafting-your-leadership-story monthly 0.5 2021-06-12 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1613741773226-AXSWG2ZXP1TWG5L1FLM0/Leadership_3D+Chess.jpg Golden Fleece Blog - Crafting Your Leadership Story Telling a story that connects isn’t 3-dimensional chess . . . https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1613740573318-BLIAP6P0JAA16KE21DU0/Leadership_Flagship+of+the+Fleet.jpg Golden Fleece Blog - Crafting Your Leadership Story Does Your Story Make You the Flagship of the Fleet? https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1613742066634-VRRTGHHK4URSMUZCGB8X/Leadership_Ducksinnarow.jpg Golden Fleece Blog - Crafting Your Leadership Story Does your story show that you’ve got your ducks in a row? https://www.argoprod.com/golden-fleece-blog/category/Video+Production monthly 0.5 https://www.argoprod.com/golden-fleece-blog/category/Mission-Driven+Marketing monthly 0.5 https://www.argoprod.com/golden-fleece-blog/category/Visual+Storytelling monthly 0.5 https://www.argoprod.com/golden-fleece-blog/category/Cause+Marketing monthly 0.5 https://www.argoprod.com/golden-fleece-blog/category/Nonprofit+Fundraising monthly 0.5 https://www.argoprod.com/golden-fleece-blog/category/Social+Media+Marketing monthly 0.5 https://www.argoprod.com/golden-fleece-blog/category/Video+Storytelling monthly 0.5 https://www.argoprod.com/golden-fleece-blog/tag/Digital+Storytelling monthly 0.5 https://www.argoprod.com/golden-fleece-blog/tag/Leadership monthly 0.5 https://www.argoprod.com/golden-fleece-blog/tag/Education monthly 0.5 https://www.argoprod.com/golden-fleece-blog/tag/Introduction monthly 0.5 https://www.argoprod.com/golden-fleece-blog/tag/Social+Media monthly 0.5 https://www.argoprod.com/golden-fleece-blog/tag/Storytelling monthly 0.5 https://www.argoprod.com/golden-fleece-blog/tag/Visual+Storytelling monthly 0.5 https://www.argoprod.com/golden-fleece-blog/tag/How-To monthly 0.5 https://www.argoprod.com/golden-fleece-blog/tag/WHY monthly 0.5 https://www.argoprod.com/golden-fleece-blog/tag/Nonprofit+Fundraising monthly 0.5 https://www.argoprod.com/golden-fleece-blog/tag/Research monthly 0.5 https://www.argoprod.com/home daily 1.0 2025-12-01 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1600969018037-9EHOW2M9ELA4NTUB2DQL/Annual223-2.jpg Home - Engage Your Audience You’re dedicated to making a difference and the work you do delivers results. But big challenges require a lot of resources and your mission needs support so that you can accomplish more. You can use dollars and you appreciate your donors. But what you really need are supporters. The difference between a donor and a supporter can be found in what they invest. Donors provide financial support to your cause. Supporters invest a piece of themselves in your organization’s vision. You know you have a story that’s worth telling. You know there are supporters out there who want to hear it. Argonaut Productions helps you discover the best way to tell it and the best way to share it. That way your story extends an invitation. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1600969918902-RH7GDFMRSTZRPTI18VWH/20161208_OneSchool_905%28small%29.jpg Home - Raise Awareness For Your Cause The power of video to tell stories that resonate cannot be overstated. But it isn’t a power that comes from video as a technology. The real power lies in the combination of video and powerful storytelling. That’s what really amplifies a message. That’s what really resonates with an audience. If your organization isn’t using video storytelling to make and nurture connections, you’re missing out on an opportunity to build your community. If your mission is important and your vision is inspiring, you owe it to your organization to reach out to your audience with appeals that mean more. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1600969992671-0J3ZAZGCZZAG02U6LQMJ/ollantaytamboPosse%28corrected%29.jpg Home - Show Impact Supporting a cause is something that people do because it makes them feel good. It isn’t a transactional investment. It’s an emotional one. Nurturing relationships built on emotional bonds isn’t about connecting the dots or tracing a line on a chart. Nurturing relationships with your supporters takes more. You need to inspire them to invest in your vision. You need to show them progress. You need to maintain their trust in your ability to do more. Argonaut Productions can manage your video project and deliver impactful storytelling that will compliment your other messaging efforts and increase your audience’s commitment to your cause. https://www.argoprod.com/wwd daily 0.75 2024-04-05 https://www.argoprod.com/process daily 0.75 2024-04-05 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611095841618-RWXD9TPF8NZPWQXC87UV/3AD3DB21-AD74-4F03-BDE0-CB4091B2E65D.jpg How We Do It - Delivering Results. From streaming platforms and social media profiles to your organization’s website—there are opportunities to put a visual story you create with us to work for your organization. But it takes some strategic planning, some careful execution, and some expert insights to ensure that you get everything you can from your video. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611095082002-35C94RW6PHI49DP0EPCS/IMG_5533.jpg How We Do It - Designed to Make a Difference. At Argonaut Productions, we wanted our approach to video storytelling to balance the reliability of a scientific process with the flexibility and creativity that it takes to deliver unique, customized projects that are individualized to an organization’s exact needs. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1599844600999-HLMWV6RLJ5QVLHA0QIVS/IMG_1532.jpg How We Do It - We Do Discovery Differently. Argonaut Productions approaches the discovery process differently. We believe that it’s the best way to lay a solid foundation for projects and long-term partnerships. When you contact us to discuss a project, we’ll spend some time getting to know the basics of what you hope to achieve and how you want to proceed. https://www.argoprod.com/our-values daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1615301997198-KHOFW0L7M1F7MKHHEVD6/JFed+Michael+Hoffman-4-retouched.jpg Our Values - Mission Statement Argonaut Productions believes that telling your story is the most important thing you can do to support your organization’s mission. We are dedicated to helping our partners find their WHY. We translate the passion that fuels your mission into a compelling visual narrative that connects with audiences on an emotional level. We live in a world where there are many great causes and every organization has to compete for audiences’ time, attention, and support. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1615302143215-C2KAD4OMT1DF9I0KIW0L/IMG_7189.jpeg Our Values - Vision Statement We envision a world where organizations have the resources and support that they need to pursue the missions that are their passion. There is no shortage of opportunities to change the world for the better. The people who dedicate themselves to tackling the challenges that stand between the status quo and a better tomorrow deserve to have the support of others who share their passion. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1609447284318-TC82OG1XXD3R05U083RJ/detail-Argonauts-panel-painting-Lorenzo-Costa-Civic.jpg Our Values - If you’re thinking that we chose the name Argonaut Productions because the founder’s first name is Jason—you aren’t wrong. But it didn’t take long for us to realize that there were plenty of good reasons to call ourselves Argonauts. Most people are familiar with the story of Jason and the Argonauts and their quest for the Golden Fleece. Jason wanted to become King of his homeland but in order to prove his legitimate claim to the throne, he needed to go on a voyage to retrieve the Golden Fleece. So, he assembled a crew of heroes to help him along the way. They sailed to distant lands and faced many challenges and obstacles before they were able to secure the Golden Fleece and return home. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1609447349075-K0YYC1A314U0G1B91X2W/9b4605b7b5d2b7e11a477cc9d9445977.jpg Our Values - When we first came up with the idea of calling our agency Argonaut Productions, we thought of ourselves as Jason and the Argonauts. We thought we were off on an epic adventure together. We thought our journey would bring us to the Golden Fleece and earn us fame and glory. What we came to realize is that we are all the Argonauts and that each client we work with is a Jason. When we help your organization discover your WHY, we are serving as the crew that delivers you to your Golden Fleece and makes sure you return to claim the bigger prize. A Golden Fleece seems like a nice enough thing to shoot for, but the true rewards are found in what the Golden Fleece gets for you. Your organization’s WHY establishes your legitimacy. It proves to your audiences why you deserve their support. Just like the original Golden Fleece did for Jason in Greek mythology. https://www.argoprod.com/process/discovery daily 0.75 2024-10-24 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1599844275356-XUWLM36JSF7E7Y9W7W8I/IMG_1541.jpg Discovery - How We Do It: It Begins With Our Discovery Process We would like to think that we’re the best choice for every organization that wants to get better results from their messaging campaigns. But at the end of the day, we know that nobody can be everything to everyone without losing sight of what they do best, how they do it, and why. When it comes to the projects that we work on and the partnerships that we build, Argonaut Productions relies on a proprietary discovery process to help us learn what we need to know. That’s how we get to know your organization and your expectations. That’s how we understand your WHY and if we can help you do the good that you do better. Our discovery process focuses on revealing your organization’s core values, plotting a course for the project, and establishing a partnership. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1599843916176-QPUJNV2TLFZ17U9FIZ2O/IMG_7876.jpeg Discovery https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611096064502-QHRTKEODWCONHQLOGAB5/pexels-matheus-bertelli-799443.jpg Discovery https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1599844185663-SCHJ0F8KN5UED9KJMY3Y/IMG_1013.jpeg Discovery https://www.argoprod.com/contact daily 0.75 2021-04-17 https://www.argoprod.com/process/delivery daily 0.75 2024-10-24 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611096881928-00752YI4I3SQS4LSVVKC/image.jpg Delivery - How We Do It: Video Delivery That Delivers Results There’s more to the process of impactful video storytelling than pressing record on the camera. Argonaut Productions uses a process that does more so that our videos do better. That includes spending the time that it takes before we start recording. It also means that we follow through to ensure you get the most out of the projects we partner on. When we talk about video delivery, we don’t just mean sending some files to your inbox. We care enough to make sure that what we deliver fits into your organization’s broader marketing and messaging workflows. We care just as much about where and how you’ll be using the video and making sure that it is optimized for each and every way you plan to present it. From streaming platforms to social media profiles to your organization’s website—the opportunities to put the visual story you create with us to work for you are endless. But it takes some strategic planning, some careful execution, and some expert insights to ensure that you get everything you can from your video. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611097006927-QJDL3VN7FG4KW7OX3CPJ/20161208_OneSchool_905%28small%29.jpg Delivery https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611097163517-ZVTV142V99RDYF7R0OGN/pexels-akil-mazumder-1072824.jpg Delivery https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611097245006-B972W6AIFDZUBKPNNNFA/31F10EE4-B838-42C4-A61C-4F94F7DB5A7A.jpeg Delivery https://www.argoprod.com/process/design daily 0.75 2024-10-24 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611096209826-TP0B86QETS4R241MUOMX/image.jpg Design - How We Do It: Difference By Design Finding the right story to tell and the best way to tell it can be a complex problem to solve. The story has to be right for your organization, your goals for the project, the audiences that you hope to connect with, and the platforms where you’ll reach them. Having something important to say and feeling like nobody is listening can be frustrating. It can also be the difference between the momentum your organization needs to execute your mission and getting bogged down along the way. Messaging that delivers results takes both reliability and flexibility. You need the strategy and tactics it takes to choose the right path and stay on it. You also need the opportunity to think creatively as you find and present stories that connect and resonate with your audience. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611096270359-XWF53N6X3J3G43L60K5Z/pexels-matheus-bertelli-3856029.jpg Design https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611096336989-056ZDSOE8IC90ZHWHY5R/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611096719783-YW8112YGBT7CUSCCCRHJ/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1611096763303-2HBD1MU5CKURY2Q93FQ1/image-asset.jpeg Design https://www.argoprod.com/sign-me-up daily 0.75 2021-03-15 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1615830718720-PH64E5FFRJOQMM0CJN0Y/20040617_004.jpg Sign me up - Welcome Aboard! You’re just a couple of steps away from getting access to regular updates from the crew here at Argonaut Productions. We’ll send you emails to let you know when we add new articles to the blog or to let you know to keep an eye peeled for our quarterly newsletter. It’s a great way to stay on top of what’s going on in the world of visual storytelling, message-driven marketing, and video production. We hope you’ll enjoy our updates. We look forward to hearing what you think. Don’t be shy! https://www.argoprod.com/4pillars daily 0.75 2021-07-27 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1627082504381-Y88IQNJ82RY3YOR1W5F0/Argonaut+Productions_front+copy.jpg 4 Pillars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.argoprod.com/privacy-policy daily 0.75 2021-07-23 https://www.argoprod.com/giving-tuesday daily 0.75 2021-09-22 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1631798078415-824CVQSK3TDV516IA0IB/Online+Donations.jpg Giving Tuesday - Make it stand out Last year, people from around the world donated nearly $2.5 Billion to their favorite charities on Giving Tuesday. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1631799054450-HZ5CPK0NPGTQQ7I4SO8R/Giving+Tuesday+To-Do+List+%232.jpg Giving Tuesday - Make it stand out Small- and mid-sized organizations who want to take advantage of Giving Tuesday opportunities need a plan to get noticed. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1631798226140-NON4E6M6L5ZW6KSADKWH/Giving+Tuesday+To-Do+List.jpg Giving Tuesday - Make it stand out Giving Tuesday is a great opportunity for nonprofits to connect with people when they already have giving back on their minds. https://www.argoprod.com/connections-case-study daily 0.75 2021-09-21 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1629832810938-929VODYI746ZWMG0BMNF/Image.jpeg Connections Case Study https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1629833365896-FYHGLFCGE1MCBJB7HX6I/31F10EE4-B838-42C4-A61C-4F94F7DB5A7A-edit.jpg Connections Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1629833015851-JAYPPJ6Y565IZCM79LCX/PastedGraphic-10+copy.jpg Connections Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.argoprod.com/llj daily 0.75 2021-12-07 https://images.squarespace-cdn.com/content/v1/5f4fe922bc81fe414117a8a2/1638891493177-FJ3B4520BZOXRC0OXGGN/a__28_+copy.jpg LLJ Case Study - Live Like Jake Was Founded in 2014 LLJ had a compelling WHY and Core Values that wouldn’t change. Telling their story was the best way to grow their community. 5 Years Later LLJ’s Investment in a Video Story Continues to Drive Fundraising and Awareness.