When Lionmas Media and Palm Beach County Food Bank approached us about a video project to support the Great Give, they already knew what the challenge was. And they had a great idea for a video that would meet that challenge head-on. As one of the wealthiest counties in the United States, food insecurity was all-too-often an abstract concept for the audiences that the Food Bank needed to reach.

In 2015, Midas franchisees started a grassroots initiative to raise funds and awareness for local food banks. In 2016, the Midas corporation provided the support needed to take the initiative to the next level nationwide. That included a partnership with Feeding America and help from Lionmaus Media on an innovative social media strategy.