Why Your Donors Still Don't Know What You Do (And How to Fix It)
Most mission-driven leaders know their organization deeply. They have lived it for years. They understand the populations they serve, the evidence behind their approach, and the real difference the work makes in people's lives.
That depth is also the problem.
Communicating Impact vs. Activating It: What the Best Nonprofit Videos Actually Do
Most fundraising videos communicate impact. The best ones activate it. Here is what the most effective nonprofit impact videos actually do differently.
Using Digital Storytelling for Non-Profit Social Media
Social Media has become an essential part of the marketing toolkit for non-profit organizations. Learning how to get the most out of your social media messaging takes a good strategy, careful planning, and skillful execution. Smart non-profits use great digital storytelling to gain an advantage in the competition for views, likes, and shares.